Project narrative draft · details pending source verification
01Work · WorkVans
A vehicle marketplace where dealers quote against real stock.
The brief
A proposed dealer-led commercial vehicle marketplace, where buyers could request quotes against stock and dealers could respond from one console.
- Project
- WorkVans
- Model
- Two-sided vehicle marketplace
- Scope in draft
- Strategy, UX, build and growth
- Status
- Pending source verification
02The brief
Dealers quoting against real stock, not a lead form.
The draft brief describes buyers waiting on enquiry forms while dealers repeat the same answers by phone. It proposes a marketplace where the quote is the product. These columns are that proposal, not a verified history.
What the brief describes
- Enquiry forms in place of a quote
- Stock held outside a shared search
- Quotes handled by phone, without a shared record
- No single place to compare dealers
What the brief asks for
- Searchable stock across dealers
- Quote requests handled inside the marketplace
- A dealer console that fits a working day
- Trust signals for a high-value purchase
Starting points in the draft
- The first strategy step is to be confirmed
- Interview notes are not attached to this draft
- Commercial terms are not attached to this draft
- The build approach is not on record
03Proposed scope
The services described in the draft.
These ten names are the scope described in the draft brief. What each service meant in delivery, and who owned it, is not on record yet.
| No. | Service |
|---|---|
| 01 | Strategy & validation |
| 02 | UX & product design |
| 03 | Brand direction |
| 04 | Build & integration |
| 05 | Implementation & launch |
| 06 | Hosting & support |
| 07 | Marketplace SEO |
| 08 | Google Ads & acquisition |
| 09 | Dealer outreach |
| 10 | Buyer journey & outbound |
04Proposed sequence
From a sketchpad toward a quote console.
The draft brief lists seven stages in this order. The record does not yet confirm the team, the sequence, or that a console launched.
- 01Strategy
- 02Sketches
- 03Brand
- 04Wireframes
- 05UI design
- 06Build
- 07Launch
Draft · verify against project record
01Strategy and validation
The quote is the product.
The draft explores a marketplace built around a written quote for a specific vehicle. Interview counts, pricing and a regional launch are not confirmed in the project record.
- Model
- A request for a written quote against listed stock.
- Take rate
- A commercial model is sketched in the draft and still needs the record.
- Foundation
- A bespoke build is proposed where a packaged platform would not fit the stock story.
Draft · verify against project record
02Sketches
Every screen started on paper.
The draft describes hand sketches of search, the vehicle page and a dealer quote console, made so early versions could be discarded. Who attended, and how many versions were set aside, is unverified.
Draft · verify against project record
03Brand direction
A trade brand, set in the dark.
The draft proposes high contrast, a dark console and one signal colour kept for the quote action, as a short guideline set rather than a brand book.
- Wordmark
- One mark, a compact header variant, and a note on dealer names beside listings.
- Colour
- Dark surfaces for a dealer console, light surfaces for buyers, signal colour for the quote action.
- Type
- One display face at a few sizes, with a photography note that prefers real stock and forecourts.
Draft · verify against project record
04Wireframes
Structure before colour.
The draft describes greyscale screens for buyer and dealer flows, reviewed before visual design. The quote console is drawn so stock, requests and messages share one view.
- Search
- Make, model, body, payload and location, with distance as a proposed default sort.
- Vehicle
- Enough on the vehicle for a buyer to decide whether to ask for a quote.
- Console
- Stock, requests and messages in one view for a sales desk.
Draft · verify against project record
05UI design
Then page by page, in colour.
The draft treats buyer and dealer surfaces as one component language that should not look identical. Empty stock, an expired quote and a disputed step are named as states to design. A page count is not confirmed.
- Buyer
- Home, search, vehicle, quote request and account are named in the draft.
- Dealer
- A console and a stock view are named beside the buyer pages.
- Admin
- An admin view for disputes is listed and not evidenced here.
Draft · verify against project record
06Build and integration
A bespoke build, beside dealer systems.
The draft describes stock arriving from dealer systems, a structured quote with an expiry, and messages kept with the quote. Technology choices, payment providers and a live feed are not confirmed.
- Stock
- A feed from each dealer's own system is proposed, including a way to avoid duplicate vans.
- Quote
- Structured quotes with expiry, revisions and a trail both sides could read.
- Messages
- A thread per quote, with reminders suited to a sales desk.
Draft · verify against project record
07Launch and growth
A regional rollout is only a draft plan.
The draft sketches density in one region before a wider release, plus search pages, paid search and dealer outreach. Launch, hosting and a support arrangement are not confirmed.
- Onboarding
- Connect stock, walk through the console, send a first quote. Timing is unverified.
- Search
- Make, model and location pages are proposed, with structured data still to confirm.
- Outreach
- A sequence shared with the client's sales team is described, not evidenced.
08Intended change
What the draft hopes would change.
These are intended shifts from the narrative, not signed-off results. Counts and rates stay out until the project record supplies them.
- For buyers
- The draft aims at comparing listed stock and holding a written quote. That change is not recorded as an outcome.
- For dealers
- The draft aims at one place for stock, requests and messages. That change is not recorded as an outcome.
- For the operator
- The draft aims at a record of quotes and disputes. Figures and live regions are withheld until the record exists.
12Start a conversation
Tell us about the marketplace you want to run.
What happens
A short call to understand the model, the stage you are at and whether one of the starting points fits. No deck, no pitch.
- Reach
- Global marketplace agency
- Focus
- Service marketplaces
- Delivery
- AI-native, agentic, people in control